“U” COFFEE PROJECT
The coffee industry, as vast and diverse as its many varieties, has remained a challenging and competitive market for years. The challenge is twofold for a new brand identity in a “super diverse” and highly competitive city like London. As a independent coffee seller, U need a strong, unique visual identity to stand out in the market. The café aims to bridge modern culture with contemporary designs, catering to the tastes of all coffee lovers. Its minimal logo, limited color palette, and strikingly simple design are all it needs to achieve that goal.
“The term ‘modern’ has become synonymous with ‘environmental sustainability,’ which supports the Earth’s ecosystem by balancing human needs. As a responsible coffee seller, U is contributing to this cause by utilizing recyclable materials for its product range.”
AESTHETIC LOGO
D I E - L I N E
COFFEE CUP DESIGN VARIATIONS
Sustainable packaging not only helps mitigate the adverse environmental impacts associated with traditional packaging materials, but also offers a range of benefits for businesses. “U” coffee utilises 100% biodegradable and recyclable materials, including cardboard and kraft papers, for their packagings, while maintaining the quality and freshness which is crucial in food industry.
